INTERNATIONAL RETAILING

I created a business plan to internationalise a brand that was not currently in the UK and choose a method that would support the creation of a physical presence in the UK.

In my 3000 word report, I internationalised the brand Kylie Cosmetics, discussing the benefits of having this brand available in the UK and how this could be done. As well as my 3000-word report, I wrote a reflective report to outline my experiences. 

Please see my report and reflective report.

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