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For this project, I had to create a PR and Marketing campaign to raise awareness of a topic and cause of my choice.

I chose to look at how social media can be toxic to young adults.

The mission of the campaign was to encourage young people between the ages of 16-24 to have a ‘digital detox’ and come off social media in support of CALM and the Samaritans. I demonstrated PR and Marketing techniques to create a successful campaign.  

Please see my research document book and presentation.

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