PR & MARKETING
For this project, I had to create a PR and Marketing campaign to raise awareness of a topic and cause of my choice.
I chose to look at how social media can be toxic to young adults.
The mission of the campaign was to encourage young people between the ages of 16-24 to have a ‘digital detox’ and come off social media in support of CALM and the Samaritans. I demonstrated PR and Marketing techniques to create a successful campaign.
Please see my research document book and presentation.